If I Can Do It – So Can You!
When people write to me, my most common reply is the one I call: “If I can do it, so can you.” It’s the one where I de-gurify (I want patent on that word) myself and talk about my humble beginnings and my own struggle to ‘make it’.
Here is an extract from a typical letter I receive. I get many similar letters each month:
“Dear Stuart, I’m sorry to write to you because I know you’re a busy man. No, this is not a begging letter! I need help though. I’m 25, male and living in a rented flat in Luton. I just can’t seem to make ends meet. I’m seriously in debt and things are getting worse. I work as a chef at the local Pizza Hut and the wages are OK but the hours get to me. I’m not thick Stuart, honestly. There’s got to be a better way than this, but I can’t see any light at the end of this particular tunnel. Help! How can I make a load of dosh right now (or at least soon). I know you don’t have all the answers, but I’m so desperate I just had to write. I hope you don’t mind.”
That, honestly, is an almost word for word transcription of the letter. I’ve changed the town and the job, that’s all.
Because I receive so many letters like this, it tells me that many people are feeling the same thing – that no matter how hard they try, they just cannot seem to get ahead and they feel doomed to a lifetime of frustration. My reply usually touches on my life, and how I came from nothing. The message I want to get across is: “If I can do it, so can you.”
One of the problems with having ‘made it’ (and, gawd help us, having written books about it) is that people can get the idea that I’m something special, instead of just an ordinary guy (which I am). When people meet me, I go to great lengths to dispel the ‘guru’ image. They often come away thinking: “Sheesh! I didn’t realise Goldsmith was so NORMAL! To think I bought that cheesy altar with his photograph on for £14.95, and lit candles in front of it each night! What a fool I’ve been. Why…. Goldsmith’s just a…a… regular guy. If this fool can make a million, gee, I can make a million too! How hard can it be?”
Answer: Not TOO hard. But there is a price to pay (you always have to sacrifice something to get what you want) and you need a few special character traits. I didn’t start with these traits, I had to develop them. You’ll need them too, if you’re going to get wealthy. The great news is, you CAN develop them and nurture them.
I’ll tell you about a couple of these traits in another blog – but only if you kneel and kiss the hem of my robe…!